The Story of Stuff: The Impact of Overconsumption on the Planet, Our Communities, and Our Health-And How We Can Make It Better by Annie LeonardChapter One || Chapter Two || Chapter Three
If you've seen the Story of Stuff video and have heard about any of Colin Beavan's adventures as No Impact Man, not much in Chapter Four: Consumption will surprise you. Annie makes her standard points about how Americans are driven to an overconsumptive lifestyle by our public policy that protects corporate interests and trade at all costs, ubiquitous advertising designed to make us feel bad about ourselves (to the point of clinical depression) if we aren't contributing to the economy as purchasers, and through the planned obsolescence that requires products to be thrown away as quickly as possible to keep production and sales high.
She also makes what I know to be a common point (but which is likely still uncommon knowledge): that a clear tipping point exists where consuming more Stuff than we need actually makes us unhappier. (Before you leap down my throat, understand that "need" is a loose term here; rather than smacking of a Marxian philosophy (which isn't all bad, but that isn't the point), "need" incorporates luxuries and treats and experiences designed purely for human pleasure, while eschewing the excess of consumption-for-consumption's sake.) Annie's stories indicate that our existing social order of materialism undermines the American well-being, bringing us pain that ranges "from low life satisfaction and happiness to depression and anxiety, to physical problems such as headaches and to personality disorders, narcissism, and antisocial behavior (151)." It's not that having nice things can't actually bring us happiness - it most definitely can. It's that the costs of all of that Stuff within our American society of thoughtless consumption (with massive credit card debt, high cost burdens for education and healthcare, and a constant war to keep up with the Joneses) brings an abundance of misery that cancels out and then diminishes the original happiness.
That specific point about "misery" makes me think of Colin Beavan, and an experience he related on his blog several years ago. While riding his bicycle in New York City, cycling with the traffic (as thousands of New Yorkers do every day), Colin was nearly sideswiped and run off the road by a driver who didn't see him. To avoid being crushed between the ton of metal and rubber and fuel of the car and a cement wall, Colin pounded on the rear window and screamed, "I'm here, look out!" The driver's response was to roll down the window and furiously tell Colin off for having the audacity to touch his precious automobile. You can read the rest of the story at the No Impact Blog, but the important point is that the driver was so harried and stressed out that his immediate reaction in the situation was rage over potential injury to his own Stuff rather than horror over the potential death of another human being through his own lack of attention. That "stress" sure sounds like misery to me.
As in the other parts of The Story of Stuff, Annie also lays out her plan for improving this system - and the solution is actually remarkably simple, considering the complexity of the problem. The solution?
Activate your inner citizen (175). Because:
- Participating in strong, vibrant communities makes us happier and healthier - and being socially isolated is the most common denominator among those who perish in natural disasters.
- A vibrant community lifestyle, as opposed to a strong individualist lifestyle, lessens our toll on the planet -- because sharing and collaborating takes a lot less energy.
- Reinvigorating that citizen muscle will rebuild public participation in politics and generate real collective solutions to the considerable problems we're facing on this planet. If we're going to succeed in changing the largest man-made system on the planet in order to improve life, liberty and happiness for all, we desperately need collective brain power. Show Up.
All we have to do is be brave and show up. Because of Chapter Four, I recommend The Story of Stuff to everyone who can read.
First published at expetesso.com


