I'm a fan. As my awesome boss regularly teases me, "I drink the Kool-Aid." (It's my favorite cherry flavor, and every so often I get a glass that doesn't have quite enough sugar in it.) So when I saw the announcement on Seth's blog last week about the High Leverage Week opportunity, you can imagine how my heart jumped into my throat. It's been a crazy few days since then; I wasn't sure if I'd actually have the nerve to apply or if I'd let my lizard brain use the excuse of exhaustion to slither past the deadline claiming, "oops, I was too busy with important projects; I guess I'll have to wait until next time."
Fifteen minutes ago, I pressed submit on the application. And whether I'm accepted to the program or not, I'm grateful for the opportunity to apply, for the opportunity to think about these questions, and the responsibility to articulate my answers in a way that makes sense. I'm grateful for the renewed energy and excitement. I'm grateful for the chance to say, "yes, I want this, and here's why." Here are the contents of my application -- because this is what I want and what I'm working toward, with Seth's direct instruction or not.
URLabout you
www.google.com/profiles/expetesso#about
Tell us where you work.
American Cancer Society (ACS)
www.cancer.org and www.morebirthdays.com
What's the purpose or mission or reason for the organization? Why did you choose it? Why is it worth noticing? Why does it matter?
The American Cancer Society's mission is to eradicate cancer, which is why I chose to work here. My father was diagnosed with stage 3 colon cancer a year and two weeks after I graduated from college. Caring for him changed my worldview and made me reevaluate what's most important; when I arrived at my conclusion (life, health, vitality, and the opportunity to take full advantage of all three), I started looking for meaningful work preserving all four.
I chose to work with ACS, first as a volunteer and then as a member of the staff, because the Society has an amazing track record of making a measurable difference in the lives of all people with cancer -- and people who will never get cancer because of our work. The Society has been the support behind every major breakthrough in cancer care over the last century, and has the power to actually cure this disease.
But I stay at ACS because in spite of these amazing wins, the organization gets in its own way every single day. I know that if I can figure out how to articulate and leverage my vision for how we can do business better, I can help fix that. I can help make us smarter, faster, more responsive, more articulate, more convincing, and better able to save more lives than we are today.
What do you do?
I strategize, analyze, and direct the online fundraising programs of ACS in New York and New Jersey. I collaborate with nearly two dozen teams of people across these states and across the country, to ship tools that allow our supporters to fundraise on our behalf, to engage with us to create a world that they wish to live in.
But what I *want* to do is to transform my ideas about relationship management and transparency of purpose into support systems that my teams can ship to our staff and volunteers to make their lives easier, to make their work faster, smarter, more useful, and more rewarding.
Where are you going and where have you been?
I fight cancer. I've been in the thick of it in hospital rooms and surgical suites and pharmacy waiting lines and emergency room visits. When people ask me, "what's your five-year plan,” or, “where do you want to go next," my answer is, "I'm going where I'm needed. My plan is a lifetime one; I'm going to leverage an army of people who care, who count, to fund the cure for cancer and figure out how to spread it." I'm going to change the way we solicit research grant applications and spend our research dollars, so that the number one cause of premature death in the world has treatment options and cures that work in the third world as well as the first, so that surgery and chemotherapy and radiation aren't the only options in places where wells aren't dug, roads aren't built, and the sick wait for help to come to them. I'm going to make it easier for all people to witness and take part in the good work we do every day, to be part of the solution in their community, in their world. And once I've done that I'll figure out what comes next.
I’ve been in the field with volunteers who stay up all night, who work for days and weeks and months to pass screening guidelines and messages about living with healthy choices from hand to hand like a child’s game of telephone. I’m going to leverage choice architecture that makes it easier for people to find and live with the options that will keep them healthy. And I’m going to places where I can work with people to make this happen, to position potential energy in such a way that it becomes kinetic exponentially, so that the actions of each individual reach hundreds of others.
This is what the American Cancer Society can do -- this is where I want to go. But I need some help to make it happen.
If you're interested in being part of this amazing class, you've got fourteen hours left to submit your application -- the deadline is noon tomorrow, New York time.
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